| Taiwan's Chiayi County To Promote Tea In Scandinavia
Chiayi County Magistrate Chen Ming-wen said Monday that he will introduce the county's famous tea to people in three Scandinavian countries as part of the county government's efforts to raise the international image of the southern county and to attract tourists from the countries to the county. Chen made the remarks prior to his departure for a nine-day trip to Finland, Sweden, and Denmark. .
Tea promotion through Overseas missions
COLOMBO: The Plantation Industries Ministry will launch a programme to promote Sri Lankan tea in foreign countries through our overseas missions, said Plantation Industries Minister DM Jayaratne. The Minister was speaking at a meeting held to formulate strategies for the promotion of Lankan tea in foreign countries at the Ministry. The Government expects to augment the tea export earnings from Rs. 91.5 billion to Rs. 125 billion within three years. The officials in Lankan missions overseas will receive comprehensive training in promoting and explorating new market avenues for our tea, the Minister said. Under this programme, an embassy official should send an extensive report on the demand for Sri Lankan tea and new strategies that could be employed for the promotion of tea in particular country every three months to the foreign minister and the plantation minister.
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